Rick Hendrick Toyota
Rick Hendrick Toyota wanted a Conquest Email campaign that would bring in more traffic to the website and convert leads to sales.
Rick Hendrick Toyota proudly serves customers in the greater Fayetteville and Raleigh areas with a variety of new and used Toyota cars, SUVs, and trucks.
Rick Hendrick Toyota needed to target lost sales zip codes with the highest opportunity to protect lost Toyota sales as well as increase Toyota share against Honda.
For our successful campaign, we deployed 40,000 emails, with an 18.42% open rate, a total of 7,349 opens. Additionally, we procured a 1.98% CTR, for a total of 794 clicks.
Overall, we generated a 10.7% click to open rate. For context, a recent monthly average of all Conquest Email Campaigns are as follows: Open Rate - 21.27%, CTO - 9.24%, CTR - 1.94%.
The goal was to tap into 28 zip codes with the largest area for increased market penetration. The following demographics were chosen: Toyota/Honda sedan and SUV owners and intenders.
For the 40,000 emails deployed, the cost was $.06 per record and total budget was $2,400.
In total, 587 recorded sessions were driven in Analytics, with 571 of those sessions accounted for by new users to the site. Site users spent on average over 2 minutes and viewed 2.34 pages per session. This generated 1 million website leads and a total of 71 assisted sales (from Sales Matchback).
New users on the site
Assisted sales
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