JT’s Kia of Columbia and JT’s Kia of Rock Hill
Both stores, JT’s Kia of Columbia and JT’s Kia of Rock Hill, wanted Sokal’s Momentum Marketing services to increase leads for both stores.
They wanted a mix of Paid Search campaigns, email marketing, and display ads combined with micro-moments to better reach their target audience.
JT’s Kia of Columbia and JT’s Kia of Rock Hill are two dealerships in South Carolina that value transparent pricing and exceptional customer service. They say their customers can buy with confidence and their ultimate goal is that they become customers for life.
JT’s Kia of Columbia and JT’s Kia of Rock Hill came to Sokal with a common problem: leads and sales had declined.
They had been using the same provider for two years and after comparing their dealerships to other dealerships in similar markets, they realized they weren’t maximizing their marketing budget or getting an effective return on their investment. In February of 2019, both stores decided to start working with Sokal.
Both stores saw an increase in leads and units sold shortly after launching their campaigns with Sokal. Leads increased by an average of 77% and total units sold increased by an average of 39.5% across their two Kia stores in a year-to-year comparison.
This growth has led the JT’s Kia dealerships to being consistently in the top 5-10% of Kia stores nationally, with their primary location being ranked as one of the top 15 Kia dealers based on sales volume.
Sokal’s goal was clear: both JT’s stores needed to reach more highly-qualified, ready to buy car shoppers while increasing their market presence in order to move more inventory. Their previous provider was running a mixture of paid search, pre-roll, and display ads. Sokal looked at these campaigns and realized that both stores would need a complete overhaul of their marketing campaigns and strategy.
This included: updating their paid search campaigns, implementing Google’s Micro Moments, and adding in social media and email campaigns. Their overall budget did not increase during the transition of switching over to Sokal.
Between February 2019 and February 2020, JT’s Kia of Columbia increased their leads by 30% with a total of 321 leads. They also had a 22% difference in units sold over the year, a total of 43 units.
Between February 2019 and February 2020, JT’s Kia of Rock Hill increased their leads by 93% year over year with a total of 690 leads. They also had a 35% difference in units sold over the year, a total of 58 units.
Increased their leads by 30% year over year
Total leads over the year
Increased their leads by 93% year over year
Total leads over the year
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